16th of November 2011 Comments Off

Day one at SIME, a mobile perspective

Panel at SIME Stockholm 2011

© Image by Petter Karlsson

This week, MobileApps and me, Christoffer, have been selected to watch the mobile space at SIME Stockholm, the largest conference in IT and media in Scandinavia. We are very excited about it, and since we’re watching the mobile space closely anyway, we thought it would be a really good opportunity to share our thoughts here on our blog.

The first day at SIME Stockholm has delivered some great shows and presentations, and a lot of it touching on, or being directly about the mobile field. We thought we’d summarize it all with the one all-encompassing key take-away:

We’re going mobile, and there is no turning back

First of all, it’s evident already today, that if you’re mindset isn’t in mobile, you’re doing it wrong. How do we know this? Just look at the two biggest actors in the digital field today: Google and Facebook. Google, shifted their main focus on to mobile last year. Now everything they do is mobile first. Facebook, they have already today just under 50% of their 800 million users accessing Facebook on their mobile phones. The shift to mobile has already started to happen in a huge way.

We also heard a lot of other interesting stats, spottings, and predictions from the speakers, supporting the mobile trend:

  • Mobile searches have increased 4-5 time under the last year alone
  • 30% of all restaurant searches are done on mobile phones (a big stat considering how many non-mobile optimized, or even Flash(!) restaurant sites that are out there. Here’s a great exception by the way)
  • 79% of Smartphone users use a smartphone to help with shopping and 70 percent use phone in store.
  • Youtube has 200 million playbacks from phones per day (up from 100M a year ago)
  • 550.000 new Android Smartphones are activated per day (and Apple is adding another 200.000 iPhones to that)
  • Two of this years biggest conference stars iZettle and Wrapp, are businesses completely focused around mobile
  • All TV discussions are surrounding the interaction between TV and the mobile devices taking up more and more of the watchers attention
  • The biggest websites in Sweden are all seeing exponential growth in mobile visitors, with Aftonbladet, Sweden’s most visited website, predicting mobile surpassing desktop in 1-2 years

The big disparity here is that with all this mobile web usage, very few websites are actually optimized for mobile use. Of advertisers, less than 25% have a mobile optimized site, even sometimes linking to it through campaigns geared towards mobile users. This is why Google has launched a mobile initiative, GO MO, helping businesses go mobile. The initiative is great and we of course love the push from Google telling people to go mobile. When you’ve visited the site and seen what you should do, contact an experienced developer like us to help you get sorted out.

MobisleApps view, that’s supported by what we heard at SIME today, is that mobile is indeed where all digital communication is headed, and we think it’s quite evident. The era where we had to sit down in front of a desk, screen and a keyboard to do everyday interactions was just a phase, forced by the limitations of technology. While we might want to do certain high concentration tasks in a controlled desktop environment, we think the barrier for what these are is being erased, and everything else is just very unnatural to do on a PC on a desktop. Period.

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